Love, Lori Michelle

The Situation

Lori Michelle is a local DC artist who designs 3D-printed jewelry.

The Challenge

When we first met Lori, she was mostly making things for friends and family, but she wanted to turned her hobby into a true business.

The Solution

We worked with Lori to develop her brand from the ground up, complete with a new logo, visual identity, messaging, and website. We re-priced her products to reflect their true value and made her workflow more efficient.

We created an integrated marketing and outreach strategy and developed a content strategy for her. Then we launched her refreshed social media channels and website.

Lori has since been invited to exhibit at the Smithsonian National Museum of Women in the Arts MakeHER fair. For the first time, her pieces are being sold in not one but three brick-and-mortar retail shops in the DC area, including Shop Made in DC at the Wharf. We’ve already quadrupled her sales!

Duraca Strategic Business Communications Marketing Strategy Consulting

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