What we do

What We Do

In a Nutshell

Our Services

Our Approach

We can help you with 

Business Strategy

We’ll help you assess your competitors and the market and landscape you’re operating in. We’ll explore what sets your organization apart and how to leverage that. We can help you figure out how to price your products, optimize your workflow, find and engage with your customers, and more.

Strategic Advising

Whether you’ve realized you need a strategic plan or a roadmap to reach your goals, need help deciding what to prioritize, are about to embark on a funding-seeking blitz, or are prepping for a board meeting, we’ve got you.
We’ll help you make the best choices for your existing priorities and resources.

Branding & Messaging

We’ll define your brand identity, positioning and messaging — getting at who your organization truly is, what you stand for, and how you’ll move your audience to action. From there we can develop your visual identity — your logo, style guide, and website.

Marketing, Advertising, PR, & Communications Strategy

Whether you need a fully integrated marketing and communications plan or help developing an effective content strategy across earned, owned, paid media, partnerships, outreach, and thought leadership, we can help you. 

Or in other words, we can help you answer questions like…

How can I reach my business goals?

How can I make my business more efficient?

What should my communications look like?

Who should I be trying to reach and why?

How should I reach them, and what should I say to inspire action?

How can I stand out from my competitors?

Photo Credit Eric Trefney

Our Services

Business Strategy and Growth

We’ll research and analyze the market you’re operating in, your competitors, and your current strategy. We’ll identify gaps and opportunities so we can focus on what sets your organization apart and how to leverage it.

  • Market research and analysis
  • Competitor audit and analysis
  • Environmental and landscape scan
  • Audience research and analysis, including user journey and audience personas
  • Business evaluation, planning, and strategy
  • Accountability and coaching
Branding and Messaging

Your brand is much more than your logo or website. It’s who your organization is. What you stand for. We’ll help you develop brand positioning, strategy, and messaging that will resonate with your audience — and create the visual elements to inspire action.

  • Brand identity, positioning, and strategy
  • Messaging
  • Visual branding and identity, style guide, logo
  • Website design and development
  • Brand guide, brand personality, tone
Marketing and Communications Strategy

Whether you need a fully baked integrated marketing strategy or communications plan ready to execute or help preparing for an important interview, we can help you. We know all the options can be overwhelming. We’ll help you identify the strategy and channels that will be most effective for reaching your audience.

  • Integrated marketing and communications strategy
  • Owned media audit and strategy (your website, SEO, social media, editorial calendar, blog, etc)
  • Earned media, public relations, and press
  • Paid media and advertising, from Google, Facebook, and Instagram ads to affiliate and influencer marketing, display ads, sponsored content, and more
  • Content and channel strategy
  • Direct outreach, thought leadership, and partnership strategy
  • Communications and storytelling training

Our Approach

You and your needs are unique — and we know making an investment in your future is scary. You want to get it right.

That’s why we start most projects off with a Strategy Session. We find that even when clients think they know what they want, they haven’t always thought about all the angles. We’ll come to the Strategy Session having done some research and prepared with questions and initial recommendations. 

This gives you the chance to test the waters and see if you like working with us. You can do a Strategy Session on its own to get some quick, actionable guidance — or as the start to a much larger scope of work. If that’s the case, we’ll develop a custom scope of work that meets your needs.

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Intake Form & Follow Up Questions

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Strategy Session

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Agreement on Scope of Work

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Research, Discovery & Insights

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Brand Positioning & Busness Strategy

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Messaging

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Visual Identity and Creative Design

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Marketing & Communications Strategy

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Content Strategy, Planning & Creation

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Implementation

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Monitoring and Optimization

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Intake Form & Follow Up Questions

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Strategy Session

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Agreement on Scope of Work

\

Research, Discovery & Insights

\

Brand Positioning & Busness Strategy

\

Messaging

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Visual Identity and Creative Design

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Marketing & Communications Strategy

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Content Strategy, Planning & Creation

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Implementation

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Monitoring and Optimization

Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

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Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

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Duraca Strategic Business Communications Marketing Strategy Consulting

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Use this worksheet to help you come up with the right name for your business or nonprofit.

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JOIN THE WAITLIST

We'll let you know as soon as our online accelerators are launched.

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Duraca Strategic Business Communications Marketing Strategy Consulting

GET TIPS IN YOUR INBOX

We will send you tips and information to help you get the best out of your business.

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

You have Successfully Subscribed!