What we do
What We Do
In a Nutshell
We can help you with
We’ll help you assess your competitors and the market and landscape you’re operating in. We’ll explore what sets your organization apart and how to leverage that. We can help you figure out how to price your products, optimize your workflow, find and engage with your customers, and more.
Whether you’ve realized you need a strategic plan or a roadmap to reach your goals, need help deciding what to prioritize, are about to embark on a funding-seeking blitz, or are prepping for a board meeting, we’ve got you.
We’ll help you make the best choices for your existing priorities and resources.
Branding & Messaging
We’ll define your brand identity, positioning and messaging — getting at who your organization truly is, what you stand for, and how you’ll move your audience to action. From there we can develop your visual identity — your logo, style guide, and website.
Marketing, Advertising, PR, & Communications Strategy
Whether you need a fully integrated marketing and communications plan or help developing an effective content strategy across earned, owned, paid media, partnerships, outreach, and thought leadership, we can help you.
Or in other words, we can help you answer questions like…
How can I reach my business goals?
How can I make my business more efficient?
What should my communications look like?
Who should I be trying to reach and why?
How should I reach them, and what should I say to inspire action?
How can I stand out from my competitors?
Photo Credit Eric Trefney
Business Strategy and Growth
We’ll research and analyze the market you’re operating in, your competitors, and your current strategy. We’ll identify gaps and opportunities so we can focus on what sets your organization apart and how to leverage it.
- Market research and analysis
- Competitor audit and analysis
- Environmental and landscape scan
- Audience research and analysis, including user journey and audience personas
- Business evaluation, planning, and strategy
- Accountability and coaching
Branding and Messaging
Your brand is much more than your logo or website. It’s who your organization is. What you stand for. We’ll help you develop brand positioning, strategy, and messaging that will resonate with your audience — and create the visual elements to inspire action.
- Brand identity, positioning, and strategy
- Visual branding and identity, style guide, logo
- Website design and development
- Brand guide, brand personality, tone
Marketing and Communications Strategy
Whether you need a fully baked integrated marketing strategy or communications plan ready to execute or help preparing for an important interview, we can help you. We know all the options can be overwhelming. We’ll help you identify the strategy and channels that will be most effective for reaching your audience.
- Integrated marketing and communications strategy
- Owned media audit and strategy (your website, SEO, social media, editorial calendar, blog, etc)
- Earned media, public relations, and press
- Paid media and advertising, from Google, Facebook, and Instagram ads to affiliate and influencer marketing, display ads, sponsored content, and more
- Content and channel strategy
- Direct outreach, thought leadership, and partnership strategy
- Communications and storytelling training
You and your needs are unique — and we know making an investment in your future is scary. You want to get it right.
That’s why we start most projects off with a Strategy Session. We find that even when clients think they know what they want, they haven’t always thought about all the angles. We’ll come to the Strategy Session having done some research and prepared with questions and initial recommendations.
This gives you the chance to test the waters and see if you like working with us. You can do a Strategy Session on its own to get some quick, actionable guidance — or as the start to a much larger scope of work. If that’s the case, we’ll develop a custom scope of work that meets your needs.