& Marketing Strategy Consulting
You have limited resources and time, most of which you rightly spend doing. You’re not an expert on everything, and when it comes to marketing and business strategy, the options can be overwhelming. It’s hard to know who – and what – to trust.
In us, you’ll find a trusted partner to help you prioritize your needs, navigate your options, weigh the costs and the benefits with you as a member of the team, and serve as a strategic advisor. Oh yeah, and get ish done.
We help organizations get serious, strategic, efficient, and effective with their communications
Every organization has unique needs and challenges
That’s why we don’t take a one-size-fits-all approach. We’ll partner with you to design a custom approach that will give you the most value toward meeting your needs and objectives.
Whether you need to create a new brand, website, communications plan, marketing, content or social media strategy, increase sales and revenue, gain more visibility and clout, win over stakeholders, or reach more people, we can help you.
Photo Credit Eric Trefney
Photo Credit Le Van Hieu
Just getting started?
If you’re not sure what you need and you’re just starting out, don’t worry. We know your resources are limited and you’re not sure what to prioritize. We can help you avoid costly and time-consuming (yet oh-so-common) mistakes.
We want you to spend your precious energy where it will give you the most value. We’ve helped hundreds of small business owners and entrepreneurs get started. We’ll set you up for success.
Photo Credit Eric Trefney
Hi, I’m Tasha
CEO and Founder of Duraca Strategic.
I’m a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with the world’s leading agencies, brands, and nonprofits. I’ve received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.
What our clients say about us
It was very clear from our first meetings just how thoroughly Tasha understood the marketing and branding landscape. She gave me a comprehensive marketing plan with discrete, digestible action items and has been there to consult on more granular points along the way. She wears many hats - consultant, strategist, therapist, cheerleader - and I credit her with pushing me to tackle my company’s biggest marketing challenges. Tasha understands the needs of small businesses and startups. As a mentor with Startups Ignite, she was able to quickly survey a concept, issue spot the major pain points, and deliver poignant advice without overwhelming young and emerging founders. She has the uncanny ability to make potentially intimidating tasks feel doable, which makes all the difference to early stage businesses juggling a million complicated tasks.
-Dawn Myers, CEO & Founder, The MOST Curls
Few times in your life you cross paths with someone as enthusiastic, committed, and passionate as Tasha. She puts her heart and soul in everything she does, always providing value over and above what is requested. I met Tasha when we worked together at Ogilvy. In standing up EIT Health's marketing function, I immediately sought out her expertise.
- Romina Cialdella, Head of Marketing at EIT Health
Tasha is an incredible listener, helpful adviser, and talented strategic thinker. Our team made significant progress in our branding and communications because of her intentional collaboration process and recommendations along the way. She is a great project manager! Tasha is always on top of deadlines and sees where momentum is needed to accomplish goals.
We would highly recommend her services to any team that is in need of an external push, voice, and support system that is custom-designed to fit your needs.
-Elaine Townsend Utin, Co-Executive Director of LatinxEd
Tasha understands people and is amazing to work with. She has changed my business in such a short time and brought me invaluable resources that have helped me grow as a person AND as a brand. If you need to get things accomplished, Tasha is the person for the job. She's energetic, thoughtful, and knows how to get things checked off the to-do list. Tasha's marketing insights are valuable and the tools she's given me and seeing the progress we've made has been invaluable. She makes it so easy for me to stay on track and she just ‘gets’ what I am trying to do with my business, which is awesome. I don't have to explain what I am hoping to do -- she anticipates it. Highly recommend!
-Lori Michelle, Founder of Love, Lori Michelle
Tasha is a sharp digital strategist who is also a proactive, collaborative, and fun teammate to work with! She brought new ideas, suggested next steps, shared thoughts after workshops and interviews, and did proactive market research on the client and their issues. Tasha blended in seamlessly with our fully remote team from day one, and brought new ideas and value to every interaction we had.
-Patti DeBow, President, ParsonsTKO
Running a startup is a whole lot of ‘I don't know what I'm doing’ - particularly when it comes to marketing. Tasha helped us crystallize our brand essence in a way that's most compelling for our customers. We now feel confident that we're communicating clearly and compellingly our value. Plus, she was a delight to work with: professional, flexible, and fun!
-Meghan Ball, Co-Founder of GoARTful
I’m always thrilled to work with Tasha because of how she combines analytical and strategic thinking. She is really great at working with clients, understanding their purpose, and offering the best strategy and tactics.