goARTful
The Situation
goARTful rents unique art that supports the local artists that created it and makes art accessible to everyone.
The Challenge
goARTful’s founders had been running their business as a side hustle for a year and were getting to a “make it or break it” point. They knew it was time to invest in marketing, but they had a limited budget. We worked with them to design a scope of work that met their needs — for the budget they had.
The Solution
We helped them define their target audience and business strategy, determine their brand positioning, get their messaging right, and get all the founders telling goARTful’s story in a compelling and cohesive way.
After working with Duraca Strategic, goARTful was able to not only grow their subscribers but evolve their business model to include lucrative contracts with high-end businesses and hotels. No sooner had we finished our scope of work than they won their first pitch! Using their new messaging, goARTful launched their crowdfunding campaign and successfully raised $10K.