About Us

Why us

Expertise

We offer the expertise and value of years in the industry at a fraction of what you’d typically pay an agency.

Collaboration

We’ll work with you every step of the way to understand the unique needs of your business and, more importantly, how to reach your goals.

Honesty

Need a kick in the butt to get your priorities in order? Cause we’ll give it to ya. You can count on us to be straight up.

Passion

We only take on projects we believe in, so you can rest assured we’re almost as committed to your mission as you are 😜!

We strive to

Make a difference

We’re here to use our skills to make the world a better place. We want to help people doing good things make a greater impact. Sound like you? We want to help you meet like-minded changemakers and get support and free resources!

make a difference

Photo Credit Eric Trefney

Give back

We believe people deserve to be paid for their work. But we also know that sometimes people with the best ideas have the fewest resources. We don’t want you to be limited by your circumstances. We want to help you.

give back

Photo Credit Eric Trefney

Build community

We believe we’re stronger, better, and more creative together. We love connecting with other creatives and freelancers — we’d love to work with you someday! 

build community

du ▪ ra ▪ ca

du ▪ ra ▪ ca ▪ (pronounced doo-rah-kah) duraca is Puerto Rican for “tough cookie,” and it was my nickname growing up.

tasha prados

Tasha Prados

Photo Credit Le Van Hieu

“I had always been intrigued by the idea of starting my own business, but I felt like I needed an idea that would change the world — and I didn’t have one. Eventually, I realized I had the ability to help the people with the great ideas maximize their impact.”

Hi, I’m Tasha Prados, CEO and Founder of Duraca Strategic. I’m a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with the world’s leading agencies, brands, and nonprofits. I’ve received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.

After four years at a top-three global advertising agency working on multimillion-dollar projects for Fortune 500 companies and U.S. government clients, I left to start my own business and become a digital nomad.

I had always been intrigued by the idea of starting my own business, but I felt like I needed an idea that would change the world — and I didn’t have one. Eventually, I realized I had the ability to help the people with the great ideas maximize their impact.

I knew that the same knowledge and processes I’d used to further the aims of clients like the U.S. Peace Corps, Intel, and the U.S. National Institutes of Health could profoundly help smaller organizations make the world a better place.

My roots lie in social justice, international development, and cross-cultural communication; it grounds everything that I do. Before founding Duraca Strategic, I worked at Ogilvy, the United Nations Foundation, the Embassy of Afghanistan in Washington, DC, a think tank, a start up, and several nonprofit organizations.

I served as a Water and Sanitation Volunteer in the Peace Corps in Peru from 2011 to 2013, and was recognized by the National Peace Corps Association on their 40 Under 40 list exemplifying a new generation of leadership.

Being a digital nomad enables me to do my best work, because when I’m not working, I feel like I’m living life to the fullest. I get inspired by learning about other cultures and meeting interesting people (and fabulous freelancers to partner with!). It stimulates my creativity, and I even do some freelance writing on the road for fun.

Being a location-independent remote worker has given me the opportunity to work with great organizations and entrepreneurs I never would have met otherwise.

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Duraca Strategic Business Communications Marketing Strategy Consulting

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