Resources
Do you know your competitive advantage?
It’s important to take a hard look at your competition. As an entrepreneur, you need to be an expert on your field, and that includes knowing your competition.
24 life lessons I’ve learned failing my way to success
I was asked to speak to students at my alma mater, the University of North Carolina at Chapel Hill. I wanted to tell them all the things I wish someone had told me when I was graduating — and gosh, there are some real gems in here for entrepreneurs and those on the path to professional development. Here are 24 life lessons I’ve learned from my many, many failures.
Are you fully booked? If not, you need to read this
In order to reliably and consistently get dream customers and clients, you first need to have data on which to base your business decisions – you need to be tracking your leads.
Join our free challenge: 5 Days to $10K
5 days to $10K is designed to be a fun and easy challenge to spark your creativity and genius, and motivate and inspire you. But not only that — you’ll be doing real work, surrounded by a community of like-minded entrepreneurs — and emerge with real, practical insights to set your business up for success.
Launching a business and need to create a website? Here’s how to do it right
Yes, websites are awesome. They give you credibility, showcase what you offer, and give people a place to buy them.The problem with creating your website first thing is that, odds are, you won’t do it right. Read on for the process that will help you build a great website in service of your business objectives.
Black Lives Matter and “Matter” is the minimum.
Black Lives Matter. Period. They more than matter. “Matter” is the minimum. Black lives are equally valuable as all others. Black lives are precious, beautiful, and powerful.
Not sure how to address Black Lives Matter? Read this.
I’ve seen a lot of organizations floundering in the last couple of weeks, unsure how to communicate and what to do. Folks are arguing with their executive directors, CEOs, and Boards just to put out a statement acknowledging that Black Lives Matter.
Naming Your Organization – How to Choose the Right Name for Your Business
Naming your organization is a big deal. Just like your parents chose your name, now it’s time to name your baby. People get all kinds of hung up on...
Starting a business? Here are the Steps to Develop a Successful Brand
Laying the foundation for a successful business starts with developing a solid brand position and strategy. I’ve worked with hundreds of...
How to Develop an Integrated Marketing Strategy that Works
Has anyone else seen those ads that are like, “Here is the ONE thing you need to do to rocket your business to six figures!” This is trash. Stop...