Here are 5 timeless lessons any social impact organization can learn from the marketing strategy I put together for the Cipaotanche cacao farmers’ association as part of the USAID Farmer-to-Farmer program administered by Partners of the Americas.
You’ve been dreaming about starting your business or side hustle, but the actual details – like what you’ll sell, for how much, how you’ll find your dream customers, and how exactly you’ll serve them – are a little fuzzy… Then this mini-course is for you! Imagine going from fuzzy to absolute clarity. If you’ve been wanting to start a business, but aren’t sure where to start – this mini-course will give you the jumpstart you need to set your business up for success! The challenge will spark your creativity and genius, and motivate you to get started. You will come out of it knowing how to make $10K in five days — if not actually having that in your pocket.
It’s important to take a hard look at your competition. As an entrepreneur, you need to be an expert on your field, and that includes knowing your competition.
How to Start Tracking Your Leads and Take the Guesswork Out of Getting Consistent Clients Without A Scary Tech Setup
In order to reliably and consistently get dream customers and clients, you first need to have data on which to base your business decisions – you need to be tracking your leads.
I was asked to speak to students at my alma mater, the University of North Carolina at Chapel Hill. I wanted to tell them all the things I wish someone had told me when I was graduating — and gosh, there are some real gems in here for entrepreneurs and those on the path to professional development. Here are 24 life lessons I’ve learned from my many, many failures.
Yes, websites are awesome. They give you credibility, showcase what you offer, and give people a place to buy them.The problem with creating your website first thing is that, odds are, you won’t do it right. Read on for the process that will help you build a great website in service of your business objectives.
Black Lives Matter. Period. They more than matter. “Matter” is the minimum. Black lives are equally valuable as all others. Black lives are precious, beautiful, and powerful.
I’ve seen a lot of organizations floundering in the last couple of weeks, unsure how to communicate and what to do. Folks are arguing with their executive directors, CEOs, and Boards just to put out a statement acknowledging that Black Lives Matter.
Naming your organization is a big deal. Just like your parents chose your name, now it’s time to name your baby. People get all kinds of hung up on...
Laying the foundation for a successful business starts with developing a solid brand position and strategy. I’ve worked with hundreds of...