Join Our Accelerators

Join our Branding & Marketing Accelerators

Ready to develop your brand position and marketing strategy, or take it to the next level? We won’t just talk about doing it, we’ll actually do it!

You won’t just listen to what you should be doing; you’ll be led through the steps to actually do it – you’ll emerge with a fully baked plan ready to go to market.

Who these programs are for

Current and aspiring entrepreneurs, business owners, nonprofit leaders, and social enterprise managers either building a new brand or side hustle or ready to take their existing brand to the next level.

Benefits
  • The accelerator programs will be with a small, intimate cohort—this will ensure you get plenty of hands-on help and ensure you’ll get to know your cohort well.
  • All participants will have or be building passion and purpose-driven businesses and nonprofits. Being part of a cohort of other like-minded changepreneurs and social enterprise leaders will grow your network and inspire you.
  • All sessions are conducted live so you can ask questions along the way.
  • You’ll get guidance every step of the way from an award-winning industry expert.
  • We’ve packed a ton into these accelerators to help you either jumpstart your business or nonprofit, or if you’ve already launched, take a step back and do the strategic work and planning you might not have had the time or knowledge to do before.
Format

Each accelerator program consists of five live online interactive workshop sessions. After each session, you’ll have additional work to complete before the next session. You can do both accelerators as a 10-week program, or do just one. However, if you’d like to only do the Integrated Marketing Accelerator, you’ll need to demonstrate a solid brand position and strategy.

What past participants have said

 Thank you so much for both of the courses, Tasha!! I would be nowhere without your encouraging guidance. This course was awesome. You helped me stay reflective and intentional each step of the way.   I would recommend the Accelerator to anyone who is a budding entrepreneur. This course has provided much-needed opportunities for personal introspection and market research. I loved the many opportunities for group brainstorming and sharing of ideas. With Tasha's guidance, I feel more confident that I have a brand identity that will resonate with potential clients and inspire them to take action.   Thank you, Tasha, for helping to keep me on track as I get my new business off the ground! Your help has been invaluable.

-Liz, College Consultant

Tasha clearly has an eye for detail and huge amounts of experience in helping entrepreneurs along their journey. Her high energy and passion brightens up each call we have with her. Each session is organized meticulously as Tasha guides us through a step-by-step process. At the beginning of the Accelerator, I had a vague brand concept and little understanding of who my audience was, how to attract them, how to use brand messaging effectively, and no brand direction. Now I've come full circle, I completely own my brand, my audiences are clear, my messaging is solid, and I have a greater understanding of where to take my brand in the future. Tasha has revolutionized my thinking and set me on the path to success.

-Melissa Collins, Yoga Teacher

When I first started the Integrated Marketing Accelerator I had no idea the impact that it would have. Tasha has an incredible wealth of knowledge and is incredibly supportive and helpful throughout the way. I was able to learn from fellow cohort members who were also in a similar process of starting their own businesses. Tasha was able to provide time for learning and actually actively creating the plans for understanding the competitive landscape in my field. It was incredible to receive detailed feedback on my marketing plan from Tasha weekly. The dedicated time to invest into myself and my business marketing plans has given me a timeline and clear picture and idea of how to approach next steps. It was great to work with Tasha and I would highly recommend this course to others!

-Morgan Siegel, Licensed Mental Health Counselor

I loved so many aspects of this program! I got insight into brand approaches used by top marketing professionals. I enjoyed connecting with folks from all over the world and that community feeling of having a cohort. I enjoyed learning together and bouncing ideas off of one another. I liked seeing examples of work from cohort members and also those Tasha provided from her previous and current work. I like the slides and worksheets for every week that can stimulate a lot of thoughts and ideas. I love learning so I really enjoyed when Tasha would go through slides and explain material for the class. I think the amount of information and connections offered in this accelerator experience is a great value!

-Lia, Justice Advocate

I thought this program was amazing! The small group dynamic was perfect, and how Tasha ran the sessions and used Zoom and Slack to foster a great flow and build relationships amongst us. I liked how Tasha had structured teaching and concepts as well - and homework assignments where we have to write these out for our business - that way we have real, tangible assets for our business moving forward. I learned so much from Tasha and her real-world wisdom 🙂 I also learned from the other participants - I got to see how the marketing concepts applied to their businesses. It helped me see real-world examples and how to apply that to my business. My other favorite part of this program was getting the specific feedback on my homework assignments DIRECTLY from Tasha -- that way we know if we are on track or not, and get guidance and suggestions.

-Chris, Breathwork Coach

We have had difficulties defining our brand and having a cohesive message of who we are and what we offer. Through the Brand Positioning Accelerator, Tasha has helped us refine our brand, identify our audience and she has pointed out our strengths. I would recommend anyone who needs to work on their brand to do Tasha’s accelerator. She will be there throughout the accelerator program to help you and answer all your questions. There is a lot of information but the material is easy to follow. Tasha does a great job explaining everything and giving great feedback.

-Elymar Vargas, Co-Founder of MEL Handcrafted Jewelry

100%

of participants said the program met their expectations

100%

of participants said they benefited from the program

100%

of participants would recommend the program

Business Strategy, Brand Positioning & Messaging

Integrated Marketing , Audience & Content Strategy Accelerator

Business Strategy, Brand Positioning & Messaging Accelerator

What’s in a brand? Actually, everything. It’s not just what your company does or sells, but who you are as an organization. What you stand for. Defining your brand and truly understanding your audience should be the foundation for your business strategy.

In this intensive accelerator program, we’ll help you build or refine your brand from the ground up. With step-by-step guidance and industry-leading practices, we’ll help you examine your market and audience to identify the gaps and opportunities your brand can leverage based on your values and strengths. Rather than talking at you (ok…there will be some of that) and leaving you on your own activate what you learned, we’ll take you through process so that you emerge with a brand that will resonate with your audience(s) and have the messages to bring it to life.

Session Descriptions

Session 1
 

BRAND STRATEGY

 

In this session

You’ll learn what makes an impactful brand and how to evaluate your market and competition to find gaps and opportunities.

 Homework
  • Environmental Scan & Landscape Analysis ( ~ 2.5+ hours)
  • Competitive Landscape and Analysis ( ~ 1.5+ hours)
Session 2

 

YOUR MARKET POSITION

 

In this session

Now that you have a solid understanding of the landscape in which your organization is operating, you’ll examine your organization’s unique strengths and weaknesses, and how you fit into the environment you’re operating in.

Homework
  • Refining your SWOT & PEST
    ( ~ 30 minutes)
  • Audience Research and Analysis ( ~ 2.5+ hours)

 

Session 3

 

AUDIENCE DEFINITIONS AND ANALYSIS, BRAND POSITIONING

 

In this session

Based on behavior change science, we’ll delve into the barriers and motivations of your audience(s) to taking action. We’ll put together all the pieces so far – the environment and market in which you’re operating, your organization’s unique position, and the needs of your audience – to craft your brand position.

Homework
  • Refining Audience Definition and Analysis  ( ~ 30 minutes)
  • Brand Positioning Statement
    ( ~ 2.5+ hours)
Session 4

 

MESSAGING WORKSHOP

 

In this session

Now that you’ve (re)defined your brand position, we’ll develop the key messages your organization will use to prompt your audience(s) to take action.

 

Homework
  • Refining Messaging ( ~ 30 minutes)
Session 5

 

WRAPPING UP

 

In this session

After an intense few weeks, you’ll take a moment to reflect on all you’ve accomplished, ask any final questions, and discuss next steps for (re)launching your brand.

 

Integrated Marketing, Audience & Content Strategy Accelerator

Crafting an effective marketing strategy is about reaching the right audience at the right time in the right place with the right message. Truly understanding your audience and how to promote behavior change is key for driving results.

In this intensive accelerator program, we’ll help you build or refine your marketing strategy from the ground up. With step-by-step guidance and industry-leading practices, we’ll help you determine how to reach your audience(s) to achieve your business objectives. Rather than talking at you (ok…there will be some of that) and leaving you on your own activate what you learned, we’ll take you through process so that you emerge with an integrated marketing strategy, content, and launch plan to start your campaign.

Session Descriptions

Session 1

 

INTEGRATED MARKETING

 


In this session

You’ll learn what “integrated” marketing really is and define your audience and your campaign objectives. 

 

Homework
  • Audience Research and Analysis ( ~ 2.5+ hours)
  • Competitive Landscape and Analysis
    ( ~ 1.5+ hours)
Session 2

 

USER JOURNEY, DEVELOPING AUDIENCE INSIGHTS

 

In this session

We’ll get inside the mind of your audience(s) to understand the right time, place, and message to reach them.

 

Homework
  • Refining User Journey and Audience Insights ( ~ 30 minutes)
  • Owned Content Audit ( ~ 1 hour)
  • Message Development ( ~ 1 hour)
Session 3

 

MEDIA STRATEGY AND EVALUATION DEVELOPMENT

 

In this session

We’ll begin to develop your integrated marketing strategy and the key performance indicators (KPIs) you’ll use to evaluate your campaign’s success.

 

Homework
  • Campaign Blueprint ( ~ 1 hour)
  • Developing Content Pillars ( ~ 1 hour)
Session 4

CHANNEL AND CONTENT STRATEGY

 

In this session

We’ll flesh out the channels and tactics you’ll use to bring your campaign to life.

Homework

 Media Strategy Planning ( ~ 1 hour)

  • Content Calendar ( ~ 1 hour)
  • Partnership and Outreach Planning ( ~ 1 hour)
Session 5

WRAPPING IT ALL UP

 

In this session

After an intense few weeks, you’ll take a moment to reflect on all you’ve accomplished, ask any final questions, and discuss next steps for launching your campaign.

 

Photo Credit Le Van Hieu

About your instructor

Tasha Prados is the CEO & Founder of Duraca Strategic, where she partners with passion and purpose-driven organizations to help them maximize their impact. Tasha is a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits. Tasha has developed strategy and executed multimillion-dollar integrated campaigns for clients like Intel, the U.S. National Institutes of Health, and the U.S. Peace Corps. Her work has received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.

 

Duraca Strategic Business Communications Marketing Strategy Consulting

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