Join Our Accelerator

Join Our Accelerator

(Re)Launch your Business: Branding, Marketing & Strategy Accelerator

with Tasha Prados

Stop daydreaming about having a successful business and upleveling your strategy.
It’s time to lay the foundation for real six-figure-plus success — and acting on it.

“I know my business can have a positive impact in the world, but in order to grow we need a solid strategy.”

Are you just starting out and full of great ideas, but not sure where to start or how to focus your limited time, energy, and resources? You’re overwhelmed with all the things you “should” be doing, not sure who to trust, or what will really make a difference. You’ve heard that ‘branding’ is important but don’t know exactly what it entails or how it relates to attracting your ideal client — and your bottom line.

Or you’re a couple of years in and realizing you’ve been so busy doing, you haven’t had the time to take a step back and think strategically about the big picture. You’re at a pivotal point and ready to uplevel. It’s time to get serious about your brand strategy and marketing — you need to get it right. You’re ready to gain clarity on your ideal audience, perfect your value-driven messaging and set your business up to scale. There are plenty of free resources out there for small businesses but…

It takes time and effort to find the right resources, and figure out how they fit together. They may give you the ‘what’ but you also need clarity on the ‘why’ and the ‘how’ to put theory into practice. You just want a guided, step-by-step process that’s easy to follow — and, most of all, will yield results.

It’s time to get serious. You want to join a community of like-minded passion and purpose-driven entrepreneurs. You want peers you can bounce ideas off of who will help you stay accountable, expand your network, and open you up to new opportunities.

You want real guidance from a trusted expert. Tasha has worked at a top-three global ad agency, with U.S. & E.U. government agencies and Fortune 500 companies, and with hundreds of small businesses, startups, and entrepreneurs. She has over a dozen industry awards.

“Imagine being able to go from zero to (re)launch in just 30 sessions.”

And not just any launch. One that is thought-out, strategic, and designed for where you are right now — and where you want to be.

Tasha will guide you through using the same tools, processes, and industry-leading best practices that the biggest brands and Fortune 500 companies are using — scaled to be accessible for entrepreneurs. So you won’t just get up and going quickly. Tasha will explain why each and every step is important and how all the pieces fit together, so you can come back to these strategies again as you grow.

You’ll research your field, market, and competitors and identify exactly how you’ll position your brand to stand out based on your skills, strengths, and competitive advantages. You’ll come to really understand who your ideal target audience(s) are and their motivations and barriers — and how you can get them to take action while being 100% authentic. You’ll develop an integrated marketing and content strategy that is custom-tailored for your business and your audience.

And you won’t just learn the theory. You’ll take action. You’ll actually DO the darn thing. You’ll map out your website, design your offer, put together your sales deck, validate your idea, and reach out to real people. You’ll finally (re)launch your business and get your first client!

For many of us, this year has put into perspective the things that matter most. The world needs passion and purpose-driven entrepreneurs looking to make a difference. I want to help you get out there and make the biggest impact you can.

Hi 👋🏽 I’m your instructor, Tasha Prados

I’m the CEO & Founder of Duraca Strategic, where I partner with passion and purpose-driven organizations to help them maximize their impact. I’m a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with leading brands, publishers, and nonprofits. I’ve developed strategy and executed multimillion-dollar integrated campaigns for clients like Intel, the U.S. National Institutes of Health, and the U.S. Peace Corps. My work has received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.

As seen in

Who the accelerator is for

If you’ve got your business idea, but don’t know where to start, or if you’re tired of second-guessing your strategy, you’ve come to the right place.

Join us if

You’re a current or aspiring entrepreneur

You’re looking to (re)launch a small business, startup, social enterprise, side hustle, or consulting practice

You’re ready to launch or take your existing brand to the next level

You care about more than making money — you want to have a social impact and do good in the world

If you’ve been asking yourself

How do I explain what I do in a way people will understand?

How much should I charge?

Where should I focus my efforts?

What should I be sharing?

Am I reaching the right people?

How can I get more customers?

Then stop questioning and start doing.

Ready to Re(Launch) your business?

Not sure if the accelerator is right for you? Don’t join us if

You don't know what you want your business to be

You're in it for the money alone

You're not sure what you have to offer

You're not ready to launch

You don't have the time or energy to commit to working on your business

If you’re in the early stages of figuring out your business, join my free 5 Days to $10K Challenge

If you’re considering upleveling your existing brand, download my free brand health checklist. If your brand needs work, sign up for the accelerator!  😜

Still not sure if the accelerator is right for you? Hop on the phone with me. No BS — I only let people in the program that can benefit. No pressure, no stress, just a chill 15-minute call. Pop something on my calendar here.

What It Is

What It Covers

How It Works

How To Know If It’s Perfect For You

What the accelerator is

In order to build a successful business and maximize your impact, you need a solid foundation. That’s exactly what we’ll give you.

(Re)Launch your Business: Branding, Marketing & Strategy Accelerator is an intensive program for those who are committed to doing the big picture thinking and developing a solid growth plan. It’s not a get rich quick scheme or for the faint of heart. You have to commit and be willing to do the work.

In just 30 sessions, you’re going to find new gaps and opportunities to leverage in your market, develop a strong brand position, figure out how to find your ideal clients and what to say to them when you do — and exactly what to offer them. And we’re not just going to talk about it. You’re going to actually launch your business and get your first sale.

I’ve worked with hundreds of entrepreneurs, startups, and small businesses all over the world. I started this accelerator because I’ve seen y’all wasting years making the same mistakes and asking the same questions over and over again — often because you can’t afford to invest in the help to get it right the first time around.

Entrepreneurs starting out need the most help but usually have the fewest resources. I wanted you to have access to the same industry-leading tools and best practices used by top ad agencies and Fortune 100 companies — and I wanted to make it accessible to passion and purpose-driven entrepreneurs and leaders.

What the accelerator covers

Understanding the Market

Module 1

 

In this module

You need to understand the key issues in your industry and how your competition stacks up in order to understand how to distinguish your offer. We’ll find gaps and opportunities in the market and among your competition you can leverage. 

  • Competitive Landscape Scan
  • Competitive Analysis
  • Environmental Scan
  • Environmental Analysis
Outcome

A clear understanding of your market, key issues, and competitors.

Knowing your
Audience

Module 2
In this module

Understanding your target audiences is essential to reaching them — and getting them to take action (purchase from you!) — efficiently and effectively. 

  • Audience Research
  • Audience Analysis
  • Audience Persona & Insights
  • User Journey
Outcome

You will know your ideal target audiences and develop a clear understanding of exactly who they are, their needs, motivations and barriers to working with you, and when, where, and how they’re looking for what you offer.

Defining your
Brand

Module 3
In this module

You’ll analyze everything you’ve learned about the market and your audience and combine it with your strengths, skills, and competitive advantage to develop the foundation for a successful business.

  • SWOT & PEST
  • Brand Values and Position
  • Crafting your Offers & Setting Prices
  • Messaging
Outcome

You’ll emerge with the foundation of your business: your brand position and values, your offer and prices, and your key messages.

Bringing your
Business to Life

Module 4
In this module

Activate what you’ve learned in tangible, practical ways so you have what you need to go to market! 

  • Drafting your Outreach Note
  • Developing your Sales Deck
  • Validating your Ideas
  • Crafting your Sales Funnel
  • Mapping out your Website
  • Writing your About Page
  • Creating your Launch Plan
  • Writing “the Post”
Outcome

Launch your business and get your first sale!

Marketing
your Business

Module 5

 

In this module

You’ll develop a truly integrated marketing plan custom-tailored to your audience and designed to drive sales. 

  • Integrated Marketing, Campaign Blueprint & Content Pillars
  • Owned Media
  • Thought Leadership
  • Partnerships & Tracker
  • Earned media & Tracker
  • Paid Media
  • Content Calendar & Project Tracker
Outcome

Create your integrated marketing plan and content strategy and land your first external opportunities!

How the accelerator works

Step-by-Step
Guidance

You’ll know exactly what you’re doing and why every step of the way. Each session has a clear purpose and outcome designed to deliver results.

Easy-to-Use
Templates

 

You’ll get a pre-made and easy-to-use template to complete after each session — that you can reuse any time you’re gearing up for a launch.

Private Slack
Community

You’ll share your progress and get support and feedback. Meet awesome like-minded changemakers and build your global network.

How to know if the accelerator is the perfect fit for you

You want a solid long-term strategy AND you want to be able to launch tomorrow with the right strategy for exactly where you are right now.

You’re ready to invest the time and energy to uplevel your business, accelerate your growth, and take things to the next level.

You don’t mind a little direction, especially from an award-winning industry expert.

You’re ready to roll up your sleeves and mingle with your peers creating value-driven, purposeful businesses.

Our accelerator has great reviews — just see how our past participants rated it!

100%

of participants felt the program met their expectations

100%

of participants felt they benefited from the program

100%

of participants would recommend the program

Yes, I’m ready to (Re)Launch my Business!

Choose the package that’s right for your needs, learning style, and budget.

BASIC

Access to the entire accelerator — 30 sessions

Activity templates developed from industry-leading best practices to complete after each session that you can re-visit any time you need to uplevel

Private Slack channel just for participants to share progress and get support

Cost: $690

TURBO

Everything in the Basic package PLUS

Weekly live sessions with Tasha to share progress, get support, ask questions, and meet other participants

BONUS: Get my website planning guide for free, so you can avoid common and costly mistakes

Cost: $2000

VIP

Everything in the Turbo package PLUS

Five private, 30-minute one-on-one calls with Tasha to get customized support during each module

PLUS: Access to exclusive deals and discounts with top-notch, pre-vetted graphic designers and web developers

BONUS: FREE check-in with Tasha 2 months after completing the accelerator

Cost: $3500

Fully booked out business within 1 week of launch!

“I have a full-time job as Assistant Director for Case Coordination in New York City. I missed working directly with patients, and had wanted to start my own private therapy practice on the side for a while. Tasha’s accelerator program helped me plan exactly what I needed to do. Within two months of finishing her program, not only is my website and private practice up and running — I was 100% booked within 1 week of launching. Because I work full time, I knew I could only take on 2-4 clients — and now I have 4! And that’s after doing just 7 consultations — a more than 50% conversion rate. That’s an additional $2K every month. Tasha’s program really helped me figure out who I should be working with and how to reach them — so it made matching with the right clients easy.”

– Morgan Siegel, Licensed Mental Health Counselor –

What past participants have said

Thank you so much for the accelerator, Tasha!! This course was awesome. You helped me stay reflective and intentional each step of the way. I would recommend the accelerator to anyone who is a budding entrepreneur. This course has provided much-needed opportunities for personal introspection and market research. With Tasha's guidance, I feel confident that I have a brand identity that will resonate with potential clients and inspire them to take action. Thank you, Tasha, for helping to keep me on track as I get my new business off the ground! Your help has been invaluable.

-Liz, College Consultant

Tasha clearly has an eye for detail and huge amounts of experience in helping entrepreneurs along their journey. Her high energy and passion brightens everything up. Each session is organized meticulously as Tasha guides us through a step-by-step process. At the beginning of the accelerator, I had a vague brand concept and little understanding of who my audience was, how to attract them, how to use brand messaging effectively, and no brand direction. Now I've come full circle, I completely own my brand, my audiences are clear, my messaging is solid, and I have a greater understanding of where to take my brand in the future. Tasha has revolutionized my thinking and set me on the path to success.

-Melissa Collins, Yoga Teacher

I loved so many aspects of this program! I got insight into brand approaches used by top marketing professionals. I enjoyed connecting with folks from all over the world and that community feeling. I like the slides and worksheets for every week that can stimulate a lot of thoughts and ideas. I love learning so I really enjoyed when Tasha would explain material for the class. I think the amount of information and connections offered in this accelerator experience is a great value!

-Lia, Justice Advocate

I thought this program was amazing! I liked how Tasha had structured teaching and concepts - and homework assignments where we have to write these out for our business - that way we have real, tangible assets for our business moving forward. I learned so much from Tasha and her real-world wisdom 🙂 I also learned from the other participants - I got to see how the marketing concepts applied to their businesses. It helped me see real-world examples and how to apply that to my business. My other favorite part was getting specific feedback on my homework assignments DIRECTLY from Tasha -- that way we know if we are on track or not, and get guidance and suggestions.

-Chris, Breathwork Coach

We have had difficulties defining our brand and having a cohesive message of who we are and what we offer. Through the accelerator, Tasha has helped us refine our brand, identify our audience and she has pointed out our strengths. I would recommend anyone who needs to work on their brand to do Tasha's accelerator. She will be there throughout the accelerator program to help you and answer all your questions. There is a lot of information but the material is easy to follow. Tasha does a great job explaining everything and giving great feedback.

-Elymar Vargas, Co-Founder of MEL Handcrafted Jewelry

Answers to your Questions

I’m not sure what I want my business to be. Can I join?

If you don’t know what you want your business to be, join our free 5 Days to $10K Challenge! This accelerator is for folks who know what they want to offer.

Is it worth the investment?

The value of this program is over $10K. You’ll learn about branding and marketing a successful business from the ground up. You won’t just gain the tools to launch NOW, you’ll get tools you can use for the entire LIFETIME of your business. Depending on which package you go with, how you price your offers, and how hard you work, you can recoup your investment in as quickly as a couple of months. You’ll avoid YEARS of mistakes and floundering around on your own. This accelerator will give you the foundation for a six-figure-plus business, for a tiny fraction of that. And not only that, you’ll expand your network and gain connections all over the world.

What if I don’t know my niche or target audience?

That’s ok! That is exactly what this program is for. Through the accelerator, you’ll discover where what you can offer matches up best with what your audience(s) need — and who they are!

How do I get one-on-one time with Tasha?

Join the VIP!

What’s your refund policy?

No one has ever asked for one! If you’ve completed half the accelerator sessions and activities and feel you’ve gotten no value from it — yes, of course I’ll refund you.

Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

GET TIPS IN YOUR INBOX

We will send you tips and information to help you get the best out of your business.

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

GETRESOURCES IN YOUR INBOX

We will send you resources and tips to help you get the best out of your business.

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE NAMING WORKSHEET

Use this worksheet to help you come up with the right name for your business or nonprofit.

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

JOIN THE WAITLIST

We'll let you know as soon as our online accelerators are launched.

You have successfully been added to the waitlist!

Duraca Strategic Business Communications Marketing Strategy Consulting

GETYOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

You have Successfully Subscribed!

Duraca Strategic Business Communications Marketing Strategy Consulting

GET YOUR FREE BRAND HEALTH CHECKLIST

Do you have everything you need for a successful organization?

You have Successfully Subscribed!