Here are 5 timeless lessons any social impact organization can learn from the marketing strategy I put together for the Cipaotanche cacao farmers’ association as part of the USAID Farmer-to-Farmer program administered by Partners of the Americas.
How to Stand Out from Your Competitors Without Spending Tons of Time and Money on Research
It’s important to take a hard look at your competition. As an entrepreneur, you need to be an expert on your field, and that includes knowing your competition.
How to Start Tracking Your Leads and Take the Guesswork Out of Getting Consistent Clients Without A Scary Tech Setup
In order to reliably and consistently get dream customers and clients, you first need to have data on which to base your business decisions – you need to be tracking your leads.
Launching a business and need to create a website? Here’s how to do it right
Yes, websites are awesome. They give you credibility, showcase what you offer, and give people a place to buy them.The problem with creating your website first thing is that, odds are, you won’t do it right. Read on for the process that will help you build a great website in service of your business objectives.
How to Develop an Integrated Marketing Strategy that Works
Has anyone else seen those ads that are like, “Here is the ONE thing you need to do to rocket your business to six...