It’s important to take a hard look at your competition. As an entrepreneur, you need to be an expert on your field, and that includes knowing your competition.
Brand Resources
Not sure how to address Black Lives Matter? Read this.
I’ve seen a lot of organizations floundering in the last couple of weeks, unsure how to communicate and what to do. Folks are arguing with their executive directors, CEOs, and Boards just to put out a statement acknowledging that Black Lives Matter.
Naming Your Organization – How to Choose the Right Name for Your Business
Naming your organization is a big deal. Just like your parents chose your name, now it’s time to name your baby....
Starting a business? Here are the Steps to Develop a Successful Brand
Laying the foundation for a successful business starts with developing a solid brand position and strategy. I’ve...